Intentional planning paves the way for holiday touchpoints with impact
Change is hard. It can be overwhelming and a little scary. What’s interesting though, is that learning isn’t the hardest part. Getting comfortable with the uncomfortable nature of the learning process is what’s really tough. This realization was a game changer for me – and all it took was an open mind and a silly stick figure graphic.
When raising awareness across a diverse audience, the challenge is finding a way to hit the most eyeballs, while maximizing your investment. It gets trickier when you also need to adapt your message for another language or culture.
Start by getting S.M.A.R.T. with your goals.
“New year, new me” we proclaim every January. We make promises to eat healthier, exercise more, or finally begin that hobby we’ve been putting off. But statistics show that of the 45 percent of Americans who make New Year’s resolutions, only 8 percent achieve them. It’s time to make some realistic resolutions for 2021 so that you’ll feel empowered when you succeed instead of deflated when intentions fall through.
How to concept, direct and produce in a COVID-19 World.
With many people glued to their screens day in and day out, video content is king. Platforms like YouTube, Instagram, and TikTok enable anyone to broadcast to the masses. Virtual tools have enabled Schipper Design to produce and direct video and photography from afar.
Stock imagery before and after COVID-19
Whether adding a mask, or airbrushing out people to achieve optimal social distancing, the tried-and-true stock images won’t be the same. Check out 16 post-pandemic images that we’ve found and curated from some of our beloved stock image websites.
Schipper’s response to the COVID-19 pandemic
We are all in this together to stop the spread of COVID-19. It seems every corner of our globe is affected. On behalf of the leadership team at Schipper Design, we are making a conscious effort to ensure the health and well-being of our staff, as well as our availability to clients’ needs during this time.
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