Strategy is the key to success with this often overlooked marketing tool. If you think social media is just for business-to-consumer (B2C) marketing, think again. Digital and virtual interactions have become the norm in the last couple of years which means business-to-business (B2B) companies simply can’t afford to ignore social media. B2C companies often use […]

How to adapt your printed collateral for a virtual world.

There’s something about old-fashioned print – the feel of a weighty stock passing through your fingers, the smell of ink, the touch of texture. But in a COVID-19 world, print is becoming impractical.

How to take your show off-road and online.

Just like every other industry, tradeshows are being canceled or postponed due to the pandemic. With the uncertainty of when quarantines will lift and how long social distancing measures will be in place, businesses, associations, and groups are adapting. There are many ways your organization can stay connected using teleconferencing technology in conjunction with an organized Communication Plan.

4 ways to strengthen your brand during the quarantine.

Since we are all working remotely, now may be the best time to focus on sprucing up your own brand. Sweep away the cobwebs in your libraries, and maybe organize your Brand Guideline pantry. Rally your distant troops to update content, write blogs, organize, etc. Better yet, why not refresh your brand strategy, identity or even website?