Dunneville Market & Kitchen

An Old Favorite Under New Management

A local favorite, the Dunneville Cafe had operated from a rural intersection in San Benito County for over 100 years. The last owner had made it famous for its Tri-Tip and Calamari Sandwiches. With a new generation of owners taking the reins it was important to maintain the equity and comfort associated with Dunneville but refresh the identity. The new brand is a classic take on butcher shops with a black, white and red system, nostalgic type and recognizable silhouettes of the featured cuisine.

  • Brand Identity
  • Logos
Dunneville Market and Pantry Neon Sign
Exploration

The client sought a classic black, white and red butcher-style look. We explored several options but presented three directions that balanced a nostalgic, approachable feel. From painted cows, to a mark that nodded at the "Four Corners" where Dunneville is located to the final option that featured a meat cleaver for the "D."

Dunneville Market and Pantry Logo Concepts
Dunneville Market and Pantry Items
Dunneville Market and Pantry Coasters
Dunneville Market and Pantry Billboard
Dunneville Market and Pantry Bottles
Dunneville Market and Pantry Hat