EVs for Everyone! or EVs para Todos!
As part of the Central Coast ZEV (zero-emission vehicles) Equity initiative, Ecology Action of Santa Cruz needed a campaign to engage, educate, and show residents in disadvantaged and low-income Central Coast communities that electric cars can meet their driving needs at an affordable price. Goals were to facilitate the purchase of new or used electric cars, help residents in these communities access income-qualified rebates and accelerate awareness of clean transportation affordability and options.
- Brand Identity
- Marketing Campaign Concepting And Development
- Bilingual Messaging
Waltz was charged with creating a bilingual campaign. We went a step further partnering with a Spanish-first expert as we co-wrote the campaign to ensure it wasn’t lost in Google Translate. The result is a vibrant, eye-catching campaign that resonates in both English and Spanish. You can visit EVsforEveryone.org or EVsparaTODOS.org to learn more about the program.
Working with Waltz has been a pure pleasure. They provided us timely, professional marketing design and collateral at a competitive price. As with any great relationship, the ability to relate and communicate has been central to our project. I would wholeheartedly recommend working with the team at Waltz.”
EV Program and Events Specialist, EcologyAction