Gem-Pack Berries

Delicious branding journey defines One Sweet Future

Long-time Waltz client Red Blossom Farms combined forces with Gem-Pack Berries in October 2021, capitalizing on more than 150 years of berry farming experience. The Waltz Team was brought in during early stages of the merger to create one cohesive brand that honors both parent companies while setting the stage for upcoming business endeavors.

  • Logo + Branding
  • Tradeshow Booth
  • Ad Design
  • Business System
  • Packaging
  • Digital Collateral
Comparison between Red Blossom and Gem Pack logos prior to rebrand

Waltz Creative designed a series of print advertisements for early merger announcements in selected national trade publications. The ad campaigns highlight how Red Blossom and Gem-Pack Berries complement each other’s strengths and are “better together”, while sharing the story of two companies joining together for “One Sweet Future”.

After the initial ad series, we refreshed the Gem-Pack brand with a new logo and a fresh, vibrant color palette to speak to the trusted brands that merged together and the array of tasty berries they provide.

Mockup of two print ads
Comparison between old Gem Pack logo and new Gem Pack logo prior to rebrand
Gem-Pack Busines Card mockup - front and back; Front has logo, back is full red
Gem-Pack Mousepad design, strawberries on a blue background
Gem-Pack ad in a magazine; purple backgrond with large logo in shape of diamond
Strawberry, Raspberry, Blackberry and Blue berry clear clamshell packages with Gem-Pack label

With a collective acreage of strawberries, blueberries, blackberries and raspberries in nine growing regions throughout California, Mexico, Florida and South America, Gem-Pack grows and sells their berries throughout North America, all year long. We designed eye-catching new clamshell labels with unique color palettes to speak to a North American audience.

Gem-Pack Labels with color palettes and inspirational photos next to it, strawberry jam and toast, blackberry jam, blueberry jam

The new brand elements developed in support of the merger were applied to Gem-Pack’s post-merger trade show debut at The Global Produce and Floral Show in Florida this Fall. Their 20 x 30 foot booth marked the first in-person unveiling of the new logo, color palette, personality and corresponding brand elements. Waltz worked closely with the Marketing team and booth builder to strategically design the display area from top to bottom. The booth’s modern farmhouse style kitchen concept showcased the trusted brand and how their tasty berries shine. Large, beautiful berries and geometric patterns were used to enhance the fresh, clean and inviting atmosphere of the booth.

Grid of four photos showing the different elements of the tradeshow booth
Tradeshow booth with Gem-Pack logo, clouds printed on a large overhead banner, a monitor on the wall, and a diamond shape wood panel

Being a creative partner in Gem-Pack Berries’ brand development and evolution has been a delicious journey through all the seasons this past year and we are excited to support their continued growth and help them shine as they continue to develop the new brand and its story.

I want to take a moment to tell you how great the booth looked and say thank you! All of the design elements worked well together and I look forward to next year."”

Michelle Deleissegues

Director of Marketing