Live Like Geno

Honoring a Life Well-Lived

The Live Like Geno Foundation honors the late Gene “Geno” Cotter’s legacy of bringing passion and excitement for life and basketball into the lives of young people. Carrying on Geno’s passion for making the world a better place, LLG supports economically challenged youth through programs personifying Geno’s love of basketball, commitment to community enrichment and approach to living life in the service of others.

Waltz designed the LLG logo as part of our Creatives for Community design grant program. We worked with the Foundation to further develop the brand as well as design and develop the website.

• Brand Strategy
• Brand Identity
• Trade Dress
• Brand Guidelines