Getting Credit where Credit is Due
Ostial makes and markets the Flash™ Aorto-Ostial Angioplasty 2-in-1 dual balloon system. They wanted to leverage their existing market position and elevate their brand with a more consistent and confident look. Working with strategic partner Sprig Consulting, we rebranded the organization to appeal to the physician market.
- Brand Refresh
We developed a new brand persona based on the words “Serious, Confident, Consistent, Hired Gun.” We also recommended a new brand architecture with Ostial Flash to leverage their corporate name with their primary product to reduce confusion. The new name is capped off with a new tagline, True 360.