Sandstone Diagnostics: Trak
Taking the Awkward out of Male Fertility
Sandstone Diagnostics is a Bay Area biotech company developing instruments and consumables for point-of-care medical testing. Sandstone’s lead product, Trak, is a consumer test kit that provides a simple and accurate way to monitor key male fertility parameters from the comfort of one’s home. Waltz Creative developed the brand and applied it to the entire consumer experience from the website and packaging, to product and an app.
- Product brochures
- Marketing materials
- App design
Waltz has been an amazing partner. Like an extension of my own team, they have done an amazing job thinking critically and building a robust brand identity, intuitive illustrations and generally serving as a creative extension of my own brain. On a business side, they have been thoughtful about working with me to prioritize work, hit tight deadlines, and identify potential areas for cost savings.”