Yoom Tomato by Syngenta Vegetable Seeds
Introducing a Purple Tomato to US Growers
Syngenta's Vegetable Seed division introduced an exclusive purple tomato in Europe and needed to launch it in the US grower’s market. This unique dark purple and black tomato has an umami taste that surprises and delights. To help excite growers to add Yoom to their portfolio, we developed and produced a Spirit Video and Trade Ads for the Produce Marketing Association 2020 virtual conference.