Turn/River
Growth that Builds Value / Values that Build Growth
Turn/River is a successful private equity firm founded in 2012. As the company grew, the need for elevated branding, marketing and PR surfaced. After an unsuccessful rebranding effort with another agency, Waltz and PR partner, The Bulleit Group, teamed together to turn the corner and deliver a brand and website redesign that reflected T/R's culture, values and vision for the future.
- Brand Development
- Marketing Collateral
- Website
Logo & Brand Exploration
As the T/R team wente through a rebranding exercise that didn't produce the results they were looking for, we knew a robust discovery process was in order. Interviews with multiple stakeholders, a brand brief and mood boards helped to rally all parties around a shared vision which guided logo and brand exploration.
Once T/R chose logo direction, we took great care to explore all nuances to be sure everyone at Turn/River was excited about the final look and feel. From individual letterforms in the chosen font to careful consideration of color contrast to ensure accessibility for those with color-blindness, we left no stone unturned.
Website Strategy
With a strong vision for branding, we worked side-by-side with Turn/River and The Bulleit Group to plan website messaging and information architecture. While Waltz developed the site map and wireframes, the Bulleit team worked with Turn/River to craft new content and messaging.
Website Design & Development
Moving into the design and build phase, we took a phased approach. First, we launched key pages and pivoted to alternative imagery when ongoing COVID restrictions and complications delayed a photoshoot in T/R's new offices. In Phase two, we designed and launched additional pages such as News and Resources. Finally, we updated imagery throughout the site, including refreshing team member pages, once the photoshoot was complete.
With the heavy lifting of branding and website completed, we rounded out the execution of the new brand by refreshing social media profiles and key marketing collateral such as business cards, stationary and email signatures.
