BRAND STRATEGY SERVICES

Whether you're launching a new brand or refreshing an established one, we start our brand strategy development with the foundation: your name and your tagline. These are the elements on which you’ll build all of the other details of your brand strategy. And they become invaluable the deeper you get into your strategic plan. After all, they will eventually set the tone and tempo for everything from your brand's values to the voice that ties it all together.

For new brands, we brainstorm these elements before moving to visual design. Our collaborative approach to branding ensures you walk away with a name and tagline that feel like you, offer potential for visual design and adhere to trademark requirements.

For existing brands, we evaluate how your current name and tagline align with your brand loyalty goals and market position. This often involves:

• Market trends,
• Social media and website potential
• And more.

A solid brand name sets the rhythm for everything that follows. It's the opening note that draws your audience in and makes them want to stay for the full performance. Your visual identity then builds on this foundation, adding the choreography and style that brings your brand to life.

Brand awareness and clearly defined goals are crucial in this stage. We can create and invent hundreds of names and taglines, but we need to know who we're naming. Your core purpose and vision are the starting point that guides every creative decision. Everything we produce will align with your mission.

After our team and yours have landed on a few standout options, we'll vet our choices with the US Patent & Trademark Office. We'll also explore domain availability and social media handles before you connect with trademark attorneys. Those expert lawyers will help you secure your ™ or ®.

We find a powerful brand narrative, when crafted well, can make genuine, trustworthy and loyal audience connections possible.

So how do we help you build this powerful narrative? At Waltz Creative, we know developing this narrative requires deep collaboration. We approach this stage with an immersive experience for your keystakeholders, including a powerful and productive workshop that gets to the heart of:

• Your mission, vision and value proposition,
• Key messages,
• Guiding principles
• And more.

Whether you are a lean operation or manage dozens of stakeholders across various offices, alignment on your brand's narrative helps bring it all into step. With this alignment in place, your brand guidelines and ongoing brand management maintain consistency across all touchpoints.