Branding Services: Strategy & Identity

A stylized image showing a hand holding a pencil aims at the bullseye of a starry target, overlaid on a green grid.

The best brands stand for something—a big idea, a strategic position, a defined set of values, a voice that stands apart. Our brand development services help you focus on what matters.

We help invent, or reinvent, your brand. We’ll develop your unique style and identity into a visual and verbal identity system. Our branding services will last your organization for years to come.

Brand Strategy Services

A thoughtful strategy is key to presenting your unique value proposition to your customers. We facilitate workshops to rally your stakeholders around a clear, shared vision for your brand. We test scenarios against your customers’ perceptions, needs and whitespace in your market.

Together, we reveal your brand’s mind and articulate it into a Brand Roadmap. This informs naming, design, voice and marketing strategies.

Naming & Taglines

Inventing names and taglines is a mixture of knack and luck. We brainstorm far and wide, thinking of names that are functional, inventive, experiential and evocative. We do preliminary vetting with the US Patent & Trademark Office, then verify domain availability and social media handles. Then it’s off to legal land, where you work with trademark attorneys to apply for and secure your ™ or ®.

Brand Narrative

Your brand story is more than your tagline, logo or sales pitch. Your story is the heart and soul of your company. A well-crafted narrative can uniquely position your brand. This forges emotional connections, and thereby trust and loyalty, with customers.

Beginning with our brand immersion workshop, we will guide your stakeholders through a comprehensive experience. We take them through the process of establishing your mission, vision, value proposition, key messages, guiding principles and more. The result is a clear brand narrative that represents the essence of your brand and drives all your marketing efforts.

Learn More >

Brand Identity Services & Guidelines

If your brand is feeling disjointed or you find yourself trying to wrangle the rogue, chances are you need brand guidelines. Clearly communicated brand guidelines pull together all the visual and verbal elements of your brand. This helps create an identity that extends beyond your product or service. Consistently executed branding drives brand recognition and boosts customer loyalty, and who doesn’t want that?

As a bonus, brand guidelines not only ensure that your brand elements are used effectively and professionally, but also help maintain consistency across all your marketing materials. They also make your team more efficient. In turn, this saves you time and money. We offer interactive PDF versions and online digital brand guidelines.

Brand Management

For larger, established organizations, having a partner who understands your brand inside and out is critical. The Waltz team is prepared to execute and expand your brand. We work with print, digital, web, social or any other application needed. We can develop consistency and work as an extension of your team, with your existing brand guidelines.

Learn More >

Brand Renovations

All brands will need a refresh at some point. We will evaluate and leverage your existing brand equity amongst a changing market of competitors. We’ll also work with your stakeholders to adapt and solidify a refreshed vision and strategy.

From there, we’ll give your brand a makeover. Whether you need a full overhaul or just a little touching up, you’ll go to market with confidence. Our branding services help you stand out from the crowd.

Learn More >

< ALL SERVICES