Branding Illustration

The best brands stand for something—a big idea, a strategic position, a defined set of values, a voice that stands apart. We help invent, or reinvent, your brand, developing your unique style and identity into a visual and verbal identity system that will last your organization for years to come.



Brand Narrative







Brand Strategy Roadmap

Strategy & Positioning

A thoughtful strategy is key to presenting your unique value proposition to your customer. We facilitate workshops to rally your stakeholders around a clear, shared vision for your brand. We test scenarios against your customer’s perceptions, needs and whitespace in your market. Together we reveal your brand’s mind and articulate it into a Brand Roadmap that informs naming, design, voice and marketing strategies.

Naming Exploration

Naming & Taglines

Inventing names and taglines is a mixture of knack and luck. We brainstorm far and wide, thinking of names that are functional, inventive, experiential and evocative. We do preliminary vetting with the US Patent & Trademark Office, domain availability and social media handles. Then it’s off to legal land, where you work with trademark attorneys to apply for and secure your ™ or ®.

Turn/River Brand Personality Chart

Brand Narrative

Your brand story is more than your tagline, logo or sales pitch. It is the heart and soul of your company. A well-crafted narrative can uniquely position your brand and forge emotional connections, and thereby trust and loyalty, with customers. Beginning with our brand immersion workshop, we will guide your stakeholders through the process of establishing your mission, vision, value proposition, key messages, guiding principles and more. The result is a clear brand narrative that represents the essence of your brand and drives all of your marketing efforts.

Before and After Logos for Corvia

Brand Renovations

All brands get stale over time. We will evaluate and leverage your existing brand equity amongst a changing market of competitors and work with your stakeholders to adapt and solidify a refreshed vision and strategy. From there give your brand a makeover. Whether you need a full overhaul or just a little touching up, you’ll go to market with confidence and stand out from the crowd.

The Camp Brand Guidelines for Stevenson School

Brand Guidelines

If your brand is feeling disjointed or you find yourself trying to wrangle the rogue, chances are you need brand guidelines. Clearly communicated brand guidelines pull together all of the visual and verbal elements of your brand to create an identity beyond your product or service. Consistently executed branding drives brand recognition and boosts customer loyalty, and who doesn’t want that? As a bonus, brand guidelines not only ensure your brand elements are effectively and professionally used, they also make your team more efficient, saving you time and money.  We offer interactive PDF versions and online digital brand guidelines.

Designer Report

Brand Management

For larger, established organizations, having a partner who understands your brand inside and out is critical. The Waltz team is prepared to execute and expand your brand to print, digital, web, social or any other application needed. We can develop consistency and work as an extension of your team, with your existing brand guidelines.