BRAND STRATEGY & IDENTITY

The best brands stand for something—a big idea, a strategic position, a defined set of values, a voice that stands apart. We help invent, or reinvent, your brand into a visual and verbal identity system that will last your organization for years to come.

BRAND STRATEGY & IDENTITY

NAMING & TAGLINES

LOGO DESIGN

IDENTITY SYSTEMS

BRAND GUIDELINES

BRAND MANAGEMENT

REBRAND / BRAND REFRESH

BRAND LAUNCH / ROLLOUT

Strategy & Positioning

A thoughtful strategy provides the skeletal frame for your brand. We facilitate workshops to align your vision with your stakeholders. We test scenarios against your customer’s perceptions, needs and whitespace in your market. Together we reveal your brand’s mind and articulate it into a Brand Roadmap that informs naming, design and marketing strategies.

Naming & Taglines

Inventing names and taglines is a mixture of knack and luck. We brainstorm far and wide, thinking of names that are functional, inventive, experiential and evocative. We do preliminary vetting with US Patent & Trademark, domain availability and social media. Then it’s off to legal land, where you work with trademark attorneys to apply and secure your ™, ®.

Brand Renovations

All brands get stale over time. Waltz works to first leverage your brand equity amongst a changing market of competitors. We then rally and align your stakeholders behind a common vision and strategy. From there we explore a range of options, helping you envision your new brand.

Brand Guidelines

If your brand is feeling disjointed, chances are you need brand guidelines. These standards create consistent rules for your internal team and partners to use to keep you on-brand and looking put together. We offer interactive PDF versions and online digital versions.

Brand Management

For larger, established organizations, having a partner who understands your brand inside and out is critical. The Waltz team is prepared to execute and expand your brand to print, digital, social or any other application needed. We can develop consistency. We work as an extension of your team, with your existing brand guidelines.