REBRANDING SERVICES

No two rebranding services will ever look alike. That’s because no two companies’ needs for a rebrand ever stem from the exact same set of circumstances.

For instance: has your company merged with another and now needs a new blended identity? Has your competitor list or core service changed? Are you experiencing rapid growth, or has your brand positioning suddenly slumped? Was Clinton still in office the last time your logo was touched?

This type of deep brand introspection will help inform the scope of your rebrand and everything that will go into it.

Important as it is, we know a logo is only part of your brand’s story and messaging. This is why we find a comprehensive brand refresh tends to have more impact and generate better results.

For the rebranding services we offer our clients, we often look at a variety of brand assets and touchpoints, including:

• Logo
• Color palette
• Typography
• Graphic elements
• Brand voice
• And more.

Each element, representing a part of the whole, ensures that no matter how your audience engages with your brand, they receive an authentic and cohesive experience.

As rebranding consultants, we understand strategy involves more than just a new coat of paint or a modern logo. Cohesiveness and the maintenance of established brand equity are always top of mind as we partner up. These elements, after all, are what turn a rebrand from simply new to both new and you.

Maintaining brand equity isn’t easy, though. This is why we undertake a detailed, four-step process for our rebranding services.

Everything kicks off with thorough discovery and definition phases. This initial work helps us understand:

• Your brand’s equity and history,
• Your audience,
• Your vision for your brand’s future,
• Your company stakeholders and
• Pain points you wish to address with a rebrand.

Through a guided and collaborative discovery workshop with your stakeholders, we come away equipped with a deep and authentic understanding of what your brand represents today and what it might represent tomorrow.

Once our team has all of the information needed, the fun really begins. We start by exploring the potential of your brand, generating a variety of concepts and seeing what resonates. We then iterate with your stakeholders as we push the leading concept as far as it can go until everything clicks into place.

What results is a new brand system that should feel fresh, exciting and authentically you.