Beth Welch

“As a young adult I considered architecture or interior design. When I discovered the balance of creativity and marketing, I knew working for an agency was a perfect fit, turned out I was right!”

What is your role at Waltz?

In 2013, Kathy invited me to work at Waltz Creative, then Schipper Design, which was one of the biggest turning points in my career. Stepping into a leadership position that did not exist before allowed me to meet the needs of the organization no matter what they were. Transforming and pushing the agency towards growth was very rewarding. Over the years, I have had the opportunity to do many things big and small to really contribute to who we are as an organization today. Providing clients exceptional service is very important to me and that has become a core value for the organization as well. 

Now, as co-owner of the Agency, I have a different perspective than I did all those years ago, and continue to push myself in directions I didn’t think were possible.

Tell us about your history and experience.

My first job in college was for an OEM company in Silicon Valley, I was the assistant to the national sales manager. She taught me so much about customer service and sales. After earning my business administration and marketing degree from San Jose State University, I worked in marketing at Meriwest Credit Union, which influenced my decision to work for an agency. Working for my first agency spanned more than 12 years and allowed me to work as an account manager and vice president before taking the job at Schipper Design.

What are you passionate about outside of work?

Gardening is a big stress reliever for me and the reward is also something pretty to enjoy. Watching my kids grow and mature into their own individual selves has been so rewarding. They keep us busy – between soccer, baseball, swimming and dance, we are always on the go. I also give back to the community by sitting on several committees, such as the School Site Council for San Juan Elementary School and the Community Foundation for San Benito County, Asset Development Committee. Oh, and I’ll never turn down the opportunity to plan a party. 

What do you find most rewarding at Waltz Creative?

At Waltz, we’re all about teamwork and collaboration. We’re always learning and facing new challenges head on. We have a commitment to one another and to our clients and their goals. Creating engaging brands and effective design is at the core of what we believe. Keeping the agency small enough to feel like a family, yet big enough to serve the needs of our clients is a delicate balance, but one I am very proud of and hope we can continue for years to come.