Creatives For Community Grant Winners 2023
Our Creatives for Community design grant program is dedicated to supporting local nonprofits who may not have access to professional branding and marketing. We are committed to helping these organizations and empowering them to reach their goals with impactful creative work. In this annual grant program, each nonprofit receives 30 hours of marketing and graphic design time and personalized attention from the design and account management teams at Waltz Creative. 2023 grant recipients were: Big Brothers Big Sisters of Santa Cruz County, San Benito County Volunteer Examiner Group and Seneca Family of Agencies in Monterey County.
Big Brothers Big Sisters
Big Brothers Big Sisters of Santa Cruz County is a nonprofit organization that serves communities along California’s Central Coast to create and support one-to-one mentoring relationships that encourage youths to achieve their full potential. Like other businesses impacted by COVID-19, BBBS needed help reviving a long-time logo for Day on the Monterey Bay Regatta, an annual fundraising event that supports their youth mentoring programs. The event features a sailing race open to community members followed by an outdoor dinner party, music entertainment, race awards, raffles, a silent auction and more. The Waltz Team collaborated with BBBS to create a refreshed identity that complements both the agency logo and sponsor logos on print and digital collateral. The end result of our collaboration with BBBS was an impactful logo that will bring attention and an elevated presence to the regatta for years to come.
San Benito County Volunteer Examiner Group
The San Benito County Amateur Radio Association provides communications and expertise for the county during emergencies or large events. A subgroup of the larger organization, San Benito County Volunteer Examiner’s Group (SBVEG), provides education and testing for community members who want to earn an amateur radio license. After 11 years as a volunteer group and helping over 1,000 people earn their licenses, it was time for SBVEG to have its own brand identity. Working hand-in-hand with this nonprofit, we created a new logo for the San Benito County Volunteer Examiner Group that would help better establish their presence in the community. As the group assists with communication during emergencies and natural disasters, the new logo needed to be easily recognizable and flexible across print and digital media. The final logo is bright, vivid and incorporates a nod to the organization’s purpose with the use of radio wave graphics.
Seneca Family of Agencies
Seneca Central Coast, formerly known as the Kinship Center, provides a continuum of family-centered services to support children and families facing challenges such as mental health, foster care and adoption. Seneca needed a marketing solution to educate the community, recruit foster and resource parents, and promote the agency’s programs at upcoming events. To maximize impact, we designed an informational postcard that worked as both a mailer and a hand-out. The team needed marketing expertise just as much as design support and looked to Waltz to help with calls to action and to leverage other marketing and branding projects we had in progress with their San Luis Obispo County team. After the messaging and design were finalized, we guided the Seneca team through the printing process, recommending paper stock and color specs. We were pleased to help Seneca make the most of their C4C grant by designing a dual-purpose piece that allowed them to reach those who attended the event as well as the larger community through a direct mailer.
Creatives for Community projects are some of our team’s favorites each year. Supporting the nonprofits in our region is part of Waltz Creative’s core values and we are so thrilled that our marketing and design expertise can help amplify the important work these organizations do in our Central Coast communities.