Show & Tell
Waltz Creative has named their very own senior media designer Cheryl Lovejoy as its new associate creative director. Known as a talented, community-minded visionary, Cheryl Lovejoy will provide design direction and creative leadership to a team of in-house graphic and web designers.
Waltz Creative recently took home six honors by Graphic Design USA’s 2021 American Graphic Design Awards. We are honored to have six projects recognized from more than 11,000 entries and believe it is proof that prioritizing outcomes over output is the best approach.
When raising awareness across a diverse audience, the challenge is finding a way to hit the most eyeballs, while maximizing your investment. It gets trickier when you also need to adapt your message for another language or culture.
Schipper Design is now Waltz Creative
Changing your company’s name and brand identity takes courage and a little hand-holding. Name changes can signal a new direction and should reflect the soul of the organization, but they also require great care to transfer brand equity and bring brand champions along the way. For Schipper Design, the decision to change the name and rebrand was purposeful and well planned.
Start by getting S.M.A.R.T. with your goals.
“New year, new me” we proclaim every January. We make promises to eat healthier, exercise more, or finally begin that hobby we’ve been putting off. But statistics show that of the 45 percent of Americans who make New Year’s resolutions, only 8 percent achieve them. It’s time to make some realistic resolutions for 2021 so that you’ll feel empowered when you succeed instead of deflated when intentions fall through.
How to concept, direct and produce in a COVID-19 World.
With many people glued to their screens day in and day out, video content is king. Platforms like YouTube, Instagram, and TikTok enable anyone to broadcast to the masses. Virtual tools have enabled Schipper Design to produce and direct video and photography from afar.