HLB Lighting Design
Wrangling the Rogue
Celebrating its 50th anniversary, HLB is one of the largest independent architectural lighting design firms in North America. With seven offices, brand fatigue had set in as staff were going rogue creating their own templates and documents. It was time to clean up the brand for a new era. Waltz Creative refined the logo, color palette and type system and created consistent templates across Microsoft® Word, Excel, Powerpoint and InDesign®. We also redesigned their website and designed a commemorative coffee table book for their anniversary.
- Brand Refinement
- Book Design
- Document Templates
HLB wanted to maintain their brand equity, and didn't need a rebrand. Schipper began with an audit of all documents, brochures, and marketing efforts. We determined their original logo needed some proper kerning/spacing. We also recommended a slightly darker green to help with legibility across print and digital executions. Schipper extended the color palette, typography and designed a new lockup for their tagline “we believe in the power of light.”
Having a cohesive brand identity system is necessary for any large organization. HLB sought cohesive templates to meet their varied needs. Schipper updated their branding, colors, typography and introduced some order with an extensive template system across Word, InDesign, Excel and PowerPoint. The new system offers a unified experience to clients and improves their productivity.
In 2019, HLB celebrated its 50th anniversary. Schipper was delighted to help them celebrate by designing a commemorative coffee table book. Perfect-bound with a foil-stamped cloth cover, the book features their impressive portfolio and their storied history.
We always appreciate your innovative thinking and flexibility.”
National Marketing Manager