A Big Leap Forward
This cobbler found time to give its kids some new dancing shoes! Founded as Schipper Design in 2004, we decided the time was right in our agency's evolution to change our name and rebrand as Waltz Creative. To learn more about why we did it read our blog. But to see how it turned out, scroll this way!
- Brand Strategy
- Brand Identity
- Trade Dress
- Brand Guidelines
The new brand is inspired by the new name, Waltz. From music to dance, movement is integral to engaging our audiences. Our logotype mimics the thicks and thins of music symbols like the Treble Clef. Black and white stripes serve as a connecting element driving energy and life throughout. The neon color palette provides pops of energy. The type system features a dynamic typeface that allows us to inject fluid movement into our website and marketing materials.
Online Brand Guide
The Waltz team worked diligently to ensure the new identity system would translate across digital, print and environmental touchpoints. Using our proprietary Online Brand Guide, we are able to share our standards internally and externally to partners as needed. This ensures that anytime we need to make an update it is current for all visitors. Check it out for yourself.
In addition to our visual identity, we developed our voice and messaging. Starting with our Core Values we outlined six mantras to help our team align: Together We Work, Every Decision Matters, Never Stop Improving, Outcomes Over Output, Driven to Delight and Plus Ultra.
We developed our Brand Promise: Rally, Revive + Resonate.
After a full year of development, we rolled out the brand across all touchpoints and launched the final performance for all to see!