Natividad Medical Center
Keeping a Brand Healthy and Compassionate
Natividad continually monitors and improves the health of the Monterey County community through coordinated, affordable, high-quality health care. Owned and operated by Monterey County, Natividad is 172-bed, acute-care hospital and trauma center. Waltz Creative has managed the brand and marketing communications for over a decade, ensuring that the patient’s experience is engaging and compassionate.
- Marketing Collateral
- Directional Mapping
- TV and Radio Spots
In 2018 Natividad worked with several partners including Waltz to launch a new brand. Working hand-in-hand we played an important role in the transformation of the Natividad brand you see today, including a new website in English and Spanish, tagline “Inspiring Healthy Lives,” print materials, advertising, signage, video projects and more.
As one of the largest employers in the county, Natividad is always in need of internal communications for their staff and for recruiting. We support the Human Resources department by managing their intranet and employee enrichment programs as well as developing videos that inform candidates about the benefits of working at Natividad.
Waltz Creative & MagOne Production
Working with Natividad means we must consider the variety of languages spoken and read within the community. We create marketing messages and visuals to meet the needs of their diverse patient population.