Redefining ourselves and our Brand Promise
A brand is much more than a logo and visual identity or the products and services you provide. Brands are defined by what clients and prospective clients believe a company does, the value it provides and how they feel about it.
In rebranding Schipper Design to Waltz Creative, the new brand needed to embody the essence of the agency and our image of difference – not just our services, but the way we approach design and partner with our clients. It was important to look beyond the name change and new logo and think about how the rebrand would impact clients and what it would communicate to them.
We examined where we do our best work and the types of projects where our team has the most impact. We aligned our brand strategy through our purpose, vision, core values and goals then asked how we could better focus and market our business of design and what defines us as an agency.
All of this insight came together in our new brand promise: Rally, Revive + Resonate, which represents how we approach design differently.
Whether you have two cooks in the kitchen or 12, everyone needs to unite behind the same vision and strategy, if you want to achieve your goals.
We help you gather and align your stakeholders to unite and rally around a strategic vision. This is the first step in every project.
Branding projects and marketing campaigns begin with a discovery workshop. We lead your team through questions and exercises to ensure everyone is on the same page and all perspectives are considered. This discovery informs our brand/campaign brief and serves as a roadmap throughout the project. It keeps everyone working toward the same vision and goal and is instrumental in delivering compelling, effective results that will have your stakeholders cheering.
When change is needed, our work starts. Whether you are building a brand from scratch or need a boost to stay fresh and relevant, we are here to help you shine.
Our team of creatives bring new life and energy to revive your brand. We love creating new brands and rebranding, but we are also expert brand fixers and shepherds.
Inherited a brand you are not in love with? We’ll help you make the adjustments needed to make it work for you.
Do you have a shiny new logo but nothing else to go with it? Waltz develops and executes brand roll-outs through the many touch points required – from stationery and collateral to websites and social media. And don’t forget the launch campaign! Rebrands are an incredible marketing opportunity and a great way to get in front of your audience and talk about your organization.
No matter how beautiful the work is, if it doesn't resonate with your audience, you won’t deliver on your objectives.
We craft meaningful messages through touch points that reach and resonate with your audience.
We work to understand all of your audiences. Our clients often target diverse groups of people and a one-size-fits-all approach to messaging is not effective. Spanish-first messaging, communicating through visual iconography and tailoring design to each medium of communication are some of the ways we ensure your message resonates with hearts and minds to drive your business objectives forward.
Ready for a new dance partner? Want to shine? Let’s talk!
Learn more about our Brand Strategy and Identity services.